I have had the pleasure of working on a variety of big name brands for Powerstation Studios and have been heavily involved in developing some of their styleguides. From logos & packaging to compositions, badges and patterns, along with the layout and production of the final styleguide, whether it be printed or a digital PDF for licensees to create great product. I continue to work with Powerstation Studios and highly value their work.

I created style moodboards and character effects using original Noddy illustrations to produce some trend designs that were used to create a retro range of product for kids in store.

I developed this styleguide with Powerstation studios for the new Noddy Toyland Detective tv series. Again this involved creating icons, badges, compositions, patterns as well as the full packaging range and product provocation. This guide was delivered via a digital PDF with accompanying assets.

I was involved in creating and setting the look for the Fireman Sam Styleguide. Creating all assets, guide layout and product boards from initial concepts through to the final guide. Thorough research into the existing brand was key in developing all of the new assets such as badges, compositions, patterns, packaging and product. All wrapped up in an effective guide layout and delivered via a digital PDF with accompanying assets.