Trend Style Guides & Product Provocation

Work commissioned by Powerstation Studios

I have had the pleasure of working on a variety of big name brands for Powerstation Studios and have been heavily involved in developing some of their styleguides. From logos & packaging to compositions, badges and patterns, along with the layout and production of the final styleguide, whether it be printed or a digital PDF for licensees to create great product. I continue to work with Powerstation Studios and highly value their work.

Care Bears - Trend Designs.


This was a trend led project aimed at female tween, teen and adult apparel. I researched graphic trends and how they could work with the Care Bears evergreen brand. The chosen themes gave the Carebears a fresh appeal through the creation of many assets such as icons, patterns, typography and bespoke compositions. Character treatments were also developed within each theme. The final designs were then applied to carefully selected product and provocation boards.