Trend Style Guides & Product Provocation
Work commissioned by Powerstation Studios
Care Bears - Trend Designs.
This was a trend led project aimed at female tween, teen and adult apparel. I researched graphic trends and how they could work with the Care Bears evergreen brand. The chosen themes gave the Carebears a fresh appeal through the creation of many assets such as icons, patterns, typography and bespoke compositions. Character treatments were also developed within each theme. The final designs were then applied to carefully selected product and provocation boards.